Describe Michael Porter's competitive forces model. Select one, and give an example of one of the forces.

Porter's Competitive Forces Model aids in the analysis of the market and forces that are relevant to the profitability of the organization. 
Porter's Competitive Forces Model:
1. Bargaining power of buyers
2. Threat of New Entrants
3. Threat of Substitutes
4. Industry Rivals
5. Bargaining power of suppliers

Threat of Substitutes:
The entry of a new product with functions similar to your organization's product can affect your sales.